A Report on Online Advertising|Business Reports

A Report on Online Advertising

            
 
BCase Studies | Case Study in Business, Management, Business Reports, Company Reports, Industry Reports, Operations, Strategy, Marketing, Finance, Corporate Governance, Economics, Project Management, Insurence, Free Management Case Study,

ICMR HOME | Business Reports

Case Details:

Report Code : BREP037
Report Length : 42 Pages
Period : 2002 - 2006
Organization : Google, Yahoo, Microsoft, MSN, America Online (AOL)
Pub Date : 2007
Teaching Note : Not Available
Countries : World
Industry : Online Advertising

To download A Report on Online Advertising report (Report Code: BREP037) click on the button below, and select the report from the list of available report:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

OR


Buy With PayPal

Amount to be paid:



Prefer to pay in another currency ?
Select Currency for Payment



Exchange Rates: Click Here
Delivery Details: Click Here

Price:

For delivery in electronic format: Rs. 2000;
For delivery through courier (within India): Rs. 2000 + Shipping & Handling Charges extra

» Business Reports
» Business Updates
» Case Studies Collection
» Short Case Studies
» View Detailed Pricing Info
» How to Order this Report

Custom Search


ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Contents

Executive Summary  5
Introduction  5
     Types of Online Advertising  6
     Display Advertising or Banner Ads  6
     Sponsorship  6
     E-mail Advertising/Opt-in E-mail Advertising  6
     Search Advertising  7
     Lead Generation/Referrals  7
     Classifieds and Auctions  7
     Rich Media  7
     Skyscraper Ads  8
     Pop-up / Pop-under Ads (Interstitials)  8
     Floating Ads  8
     Search Engine Advertising  8
     Checking the Effectiveness of Online Advertising  9
Industry Analysis  9
     Time Spent by Europeans in Viewing Various Media  10
     Major Online Advertising Players  11
     Strategic Corporate Developments  13
     Product Introductions/Innovations  14
Geographic Market Analysis  15
Factors Affecting Demand  31
     Online Advertising Gains Importance with both Internet Service Providers and Advertisers  31
     Increase in Online time spent by European People  31
     Online Activities of Europeans  32
     Broadband Internet Usage in Europe  33
     EIAA Survey on Online Advertising  33
     Effectiveness of Online Advertising  34
     Internet Grabs Market Share of Television in Advertising  34
     Certain Elements in Online ads that Positively Impact a User  35
     Growing Number of Internet Users  35
     Mobile Advertising  36
     Search Engine Optimization  37
Challenges Facing Online Advertising  37
     The Click Fraud  37
     Certain Aspects of Online Ads that Negatively Impact a User  38
     Deficit in Revenues and Economic Depression  39
Outlook  39
 


 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.