Executive Summary |
5 |
Introduction |
5 |
Types of Online
Advertising
|
6
|
Display Advertising or
Banner Ads
|
6
|
Sponsorship
|
6
|
E-mail Advertising/Opt-in
E-mail Advertising
|
6
|
Search Advertising
|
7
|
Lead Generation/Referrals
|
7
|
Classifieds and Auctions
|
7
|
Rich Media
|
7
|
Skyscraper Ads
|
8
|
Pop-up / Pop-under Ads
(Interstitials)
|
8
|
Floating Ads
|
8
|
Search Engine Advertising
|
8
|
Checking the Effectiveness
of Online Advertising
|
9
|
Industry Analysis |
9 |
Time Spent by Europeans in
Viewing Various Media
|
10
|
Major Online Advertising
Players
|
11
|
Strategic Corporate
Developments
|
13
|
Product
Introductions/Innovations
|
14
|
Geographic Market Analysis |
15 |
Factors Affecting Demand |
31 |
Online Advertising Gains
Importance with both Internet Service Providers and Advertisers
|
31
|
Increase in Online time
spent by European People
|
31
|
Online Activities of
Europeans
|
32
|
Broadband Internet Usage
in Europe
|
33
|
EIAA Survey on Online
Advertising
|
33
|
Effectiveness of Online
Advertising
|
34
|
Internet Grabs Market
Share of Television in Advertising
|
34
|
Certain Elements in Online
ads that Positively Impact a User
|
35
|
Growing Number of Internet
Users
|
35
|
Mobile Advertising
|
36
|
Search Engine Optimization
|
37
|
Challenges Facing Online Advertising |
37 |
The Click Fraud
|
37
|
Certain Aspects of Online
Ads that Negatively Impact a User
|
38
|
Deficit in Revenues and
Economic Depression
|
39
|
Outlook |
39 |